Intellivision: Mattel’s Gambit, a Historic Rivalry, and an Unlikely Reunion

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In the late 1970s, toy giant Mattel, flush with success from iconic brands like Barbie and Hot Wheels, set its sights on a new frontier: the burgeoning home video game market. The launch of the Intellivision in 1979 was not merely a product release; it was a strategic move to diversify, innovate, and capture a …

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A Tale of Two Titans: Nintendo’s Enduring Reign and Atari’s Quest for a Comeback – A Business Development Perspective

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Section 1: Introduction: Contrasting Destinies in the Video Game Industry The annals of the video game industry are rich with stories of meteoric rises and devastating falls, but few narratives offer as stark a contrast as those of Nintendo and Atari. Nintendo, a company with origins in playing card manufacturing in the late 19th century, …

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