Sacrificing the Xbox? Microsoft’s High-Stakes Halo Bet on the Nintendo Switch 2

by EzraJvBQBusiness developmentPosted on No Comments

I. Introduction The video game industry is in a perpetual state of evolution, with platform holders constantly reassessing strategies to maximize profitability and reach in a dynamic market. A pivotal question has emerged regarding Microsoft’s long-term business strategy: is it a sound decision to license flagship franchises, notably Halo, to competing platforms like Nintendo’s upcoming …

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AI Hallucinations in the Video Gaming Business

by EzraJvBQBusiness developmentPosted on No Comments

The burgeoning integration of Artificial Intelligence into the video game industry promises a new era of dynamic worlds, intelligent characters, and personalized player experiences. However, a peculiar and potentially disruptive phenomenon known as “AI hallucination” casts a shadow, presenting unique challenges and risks to the business of creating and selling games. AI hallucinations occur when …

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