Intellivision: Mattel’s Gambit, a Historic Rivalry, and an Unlikely Reunion
In the late 1970s, toy giant Mattel, flush with success from iconic brands like Barbie and Hot Wheels, set its sights on a new frontier: the burgeoning home video game market. The launch of the Intellivision in 1979 was not merely a product release; it was a strategic move to diversify, innovate, and capture a …
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