A New King? Rumored Switch 2 Sales Hint at a Seismic Shift in the Gaming Landscape

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Photo by Guzmán Barquín on Unsplash 9ames.com – A seismic rumor is shaking the foundations of the video game industry. According to the online commentator @NintyPrime, citing multiple sources, Nintendo’s yet-to-be-officially-announced successor to the Switch has achieved a staggering feat: selling over three million units in its first 24 hours.1 While this remains an unconfirmed …

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A Tale of Two Titans: Nintendo’s Enduring Reign and Atari’s Quest for a Comeback – A Business Development Perspective

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Section 1: Introduction: Contrasting Destinies in the Video Game Industry The annals of the video game industry are rich with stories of meteoric rises and devastating falls, but few narratives offer as stark a contrast as those of Nintendo and Atari. Nintendo, a company with origins in playing card manufacturing in the late 19th century, …

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Sacrificing the Xbox? Microsoft’s High-Stakes Halo Bet on the Nintendo Switch 2

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I. Introduction The video game industry is in a perpetual state of evolution, with platform holders constantly reassessing strategies to maximize profitability and reach in a dynamic market. A pivotal question has emerged regarding Microsoft’s long-term business strategy: is it a sound decision to license flagship franchises, notably Halo, to competing platforms like Nintendo’s upcoming …

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Major Trends in Japan’s Video Gaming Business

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Japan has long been a global powerhouse in the video game industry, home to iconic companies and franchises that have captivated players worldwide. In recent years, the Japanese gaming market has continued its dynamic evolution, driven by technological advancements, shifting consumer preferences, and new business models. As of 2024 and heading into 2025, several major …

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The Evolving Game Case: Navigating the Shift from Physical Cartridges to Digital Dominance

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The landscape of video game consumption is undergoing a seismic shift. For decades, the tangible thrill of unboxing a new game, the weight of the cartridge or disc in hand, and the pride of a curated game shelf were integral to the gaming experience. Today, however, the digital tide is rising, with downloadable software, subscription …

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Nintendo’s Long-Term Strategic Risks Across Global Markets

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1. Executive Summary: Nintendo’s Global Strategic Risk Matrix This report provides an expert analysis of the critical long-term strategic risks confronting Nintendo Co., Ltd. across its key global markets: the Americas (primarily the USA), Europe, Asia (Japan, China, South Korea, Southeast Asia), and Africa. As Nintendo navigates the transition from the aging Nintendo Switch to …

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