Nintendo Switch 2: Third-Party Publishers Voice Discontent Over Early Sales

Photo by RDNE Stock project: https://www.pexels.com/photo/friends-having-fun-playing-computer-game-7915267/ Recent reports indicate that some publishers are dissatisfied with the initial sales performance of their games on the Nintendo Switch 2, with one anonymously stating that sales fell “below our lowest estimates.” This comes despite strong console sales overall. A report from The Game Business reveals that during the …

Sacrificing the Xbox? Microsoft’s High-Stakes Halo Bet on the Nintendo Switch 2

I. Introduction The video game industry is in a perpetual state of evolution, with platform holders constantly reassessing strategies to maximize profitability and reach in a dynamic market. A pivotal question has emerged regarding Microsoft’s long-term business strategy: is it a sound decision to license flagship franchises, notably Halo, to competing platforms like Nintendo’s upcoming …