In the late 1970s, toy giant Mattel, flush with success from iconic brands like Barbie and Hot Wheels, set its sights on a new frontier: the burgeoning home video game market. The launch of the Intellivision in 1979 was not merely a product release; it was a strategic move to diversify, innovate, and capture a …
Read more “Intellivision: Mattel’s Gambit, a Historic Rivalry, and an Unlikely Reunion”
Section 1: Introduction: Contrasting Destinies in the Video Game Industry The annals of the video game industry are rich with stories of meteoric rises and devastating falls, but few narratives offer as stark a contrast as those of Nintendo and Atari. Nintendo, a company with origins in playing card manufacturing in the late 19th century, …
The landscape of video game consumption is undergoing a seismic shift. For decades, the tangible thrill of unboxing a new game, the weight of the cartridge or disc in hand, and the pride of a curated game shelf were integral to the gaming experience. Today, however, the digital tide is rising, with downloadable software, subscription …