A New King? Rumored Switch 2 Sales Hint at a Seismic Shift in the Gaming Landscape

Photo by Guzmán Barquín on Unsplash 9ames.com – A seismic rumor is shaking the foundations of the video game industry. According to the online commentator @NintyPrime, citing multiple sources, Nintendo’s yet-to-be-officially-announced successor to the Switch has achieved a staggering feat: selling over three million units in its first 24 hours.1 While this remains an unconfirmed …

Sacrificing the Xbox? Microsoft’s High-Stakes Halo Bet on the Nintendo Switch 2

I. Introduction The video game industry is in a perpetual state of evolution, with platform holders constantly reassessing strategies to maximize profitability and reach in a dynamic market. A pivotal question has emerged regarding Microsoft’s long-term business strategy: is it a sound decision to license flagship franchises, notably Halo, to competing platforms like Nintendo’s upcoming …